About the exams
The AdWords certification exams are designed to test your knowledge of basic and advanced online advertising concepts, including the following:
- (1) Value proposition of online advertising
- (2) Optimization
- (3) Measurement
- (4) Campaign setup and management
Available exams
| Exam | Description |
| AdWords Fundamentals | The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. |
| Search Advertising | The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. |
| Display Advertising | The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. |
| Mobile Advertising | The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. |
| Video Advertising | The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. |
| Shopping Advertising | The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
